I’m Shlomo Chetrit. I build products and ship them myself, AI included. Three companies so far; I sold one.

AI-native equity research for individual investors, with every pick public and timestamped.

Why I started it

After years as an algorithmic trader, I kept seeing individual investors pay for picks from people whose track records can't be checked. Wins get shown, losses quietly disappear, nothing is timestamped. I wanted to give them the research I used professionally, with one rule nobody else would sign up to: every pick public, timestamped, never back-dated.

What it is

I built it from zero and own all of it, from the data pipeline to the app. Every night it scores about 1,750 equities. Through the LevelSet MCP, members can ask their own AI assistant about their portfolio. It only reads what their plan allows.

closed picks, all public^{3251 closed S&P 500 picks published live since September 2024, each timestamped at entry and exit and never back-dated.}

251

win rate since Sep 2024^{3251 closed S&P 500 picks published live since September 2024, each timestamped at entry and exit and never back-dated.}

65%

free to premium via the LevelSet MCP^{4Free StandPoint accounts with access to the LevelSet MCP that upgraded to premium within two months.}

7%

Wedding planning for couples, and a business platform for their vendors.

Why it exists

Planning a wedding in France still runs on spreadsheets, WhatsApp groups and paper lists. Couples juggle the budget, the guests and a dozen vendors, while each vendor runs their business on yet another set of tools. Nobody connected the two.

What it is

I own both sides of the platform. Couples get the budget, RSVPs, seating, a wedding website and the timeline. Vendors get a tool I designed from their real workflows. I also built the AI assistant that answers questions on their real data.

sign-ups since Feb 2024^{2U&ME, since February 2024: 8,000 sign-ups and 3,000 weddings planned, growing about 15% a month.}

8,000

weddings planned^{2U&ME, since February 2024: 8,000 sign-ups and 3,000 weddings planned, growing about 15% a month.}

3,000

growth, month over month^{2U&ME, since February 2024: 8,000 sign-ups and 3,000 weddings planned, growing about 15% a month.}

+15%

Crypto market data and trading tools, from zero to exit.

Why I started it

As an algorithmic trader I had systematic tools, clean data and back-tested signals. Retail crypto traders had noise, hype and Telegram tips. I started Swing Swiss to give them the data and indicators professionals use, and to teach them live how to use them.

How it grew

Growth came from community: X, Discord, a newsletter, referrals and A/B tests on every offer. Twice a week I hosted a live market show, and it turned 4.5% of viewers into paying customers. Then I sold the company.

revenue, 2021 to 2023^{1Swing Swiss, December 2021 to June 2023. Founded, grown to 13 employees, then sold.}

$2M+

paying customers^{1Swing Swiss, December 2021 to June 2023. Founded, grown to 13 employees, then sold.}

3,000

employees^{1Swing Swiss, December 2021 to June 2023. Founded, grown to 13 employees, then sold.}

13

of live viewers became customers^{5Viewers of the twice-weekly Swing Swiss live market show who became paying customers, 2021 to 2023.}

4.5%

Loyalty cards in Apple and Google Wallet for independent businesses.

Why I started it

Big chains have an app and a loyalty program; the café on the corner has a paper card that gets lost. Independent shops can't afford an app, and their customers won't download one anyway. But everyone already has a wallet on their phone.

What it is

Stamp cards, prepaid passes and lock-screen offers, with no app to download and no new hardware. Staff stamp from any phone, tablet or browser.